The Multi-tasker
@tge_ldnm Co-founder of fitness phenomenon Ldn Muscle. Why: Tom Exton’s Instagram is primarily a hub for his car collection (he founded Ldn Muscle in his twenties, while working as an investment banker) but look more closely and you’ll see a watch collector – and sometime dealer – well worth spending time on. Prize hardware: A 50th-anniversary 2017 Rolex Sea-dweller. He currently wears it daily, although we imagine another gem will soon emerge from the depths of his collection.