Ryanair gets rapped over ‘Hot Fares’ ad
ADVERTS featuring pictures of Ryanair cabin crew stripped down to their knickers have been BANNED.
The Advertising Standards Authority acted after receiving complaints that the ads were sexist and “objectified women” even though stewardesses VOLUNTEERED to appear in the charity fundraising calendars.
Two newspaper ads stated “Red Hot Fares and Crew!!! One way from £9.99. Buy the 2012 Cabin Crew Calendar on Ryanair.com”.
Airline bosses said the ads were done to “promote its 2012 cabin crew charity calendar” and were not “offensive or unsuitable for public display”.
They said that because members of its cabin crew had “volunteered their time to produce the calendar” that it “was not sexist and could not be seen to objectify the women who appeared in it”.
The ASA, however, banned the ads from being used again, saying they breach “harm and offence” guidelines.