Ryanair gets rapped over ‘Hot Fares’ ad

Midweek Sport - - NEWS -

AD­VERTS fea­tur­ing pic­tures of Ryanair cabin crew stripped down to their knick­ers have been BANNED.

The Ad­ver­tis­ing Stan­dards Au­thor­ity acted af­ter re­ceiv­ing com­plaints that the ads were sex­ist and “ob­jec­ti­fied women” even though stew­ardesses VOL­UN­TEERED to ap­pear in the char­ity fundrais­ing cal­en­dars.

Two news­pa­per ads stated “Red Hot Fares and Crew!!! One way from £9.99. Buy the 2012 Cabin Crew Cal­en­dar on Ryanair.com”.

Air­line bosses said the ads were done to “pro­mote its 2012 cabin crew char­ity cal­en­dar” and were not “of­fen­sive or un­suit­able for public dis­play”.

They said that be­cause mem­bers of its cabin crew had “vol­un­teered their time to pro­duce the cal­en­dar” that it “was not sex­ist and could not be seen to ob­jec­tify the women who ap­peared in it”.

The ASA, how­ever, banned the ads from be­ing used again, say­ing they breach “harm and of­fence” guide­lines.

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