Apoc­a­lypse, now – Run!

Midweek Sport - - NEWS -

A MO­BILE phone app that mo­ti­vates peo­ple to run by cast­ing them in a make-be­lieve zom­bie apoc­a­lypse has be­come a top seller.

Those who play Zom­bies Run! take on the role of a sur­vivor in a world where they’re con­stantly pur­sued by flaky-skinned mon­sters.

Coaxed on by the game’s au­dio script, play­ers are tasked with gath­er­ing sup­plies, which in­volves them hav­ing to run around fran­ti­cally.

In the two weeks since its re­lease, it’s be­come the world’s high­est gross­ing health and fit­ness app, beat­ing those cre­ated by sports gi­ants like Nike.

It has been cre­ated and de­vel­oped by Brits Adrian Hon, head of games stu­dio, Six to Start, and Naomi Al­der­man, a prize-win­ning novelist and game-writer.

Sales should break the 100,000 bar­rier soon.

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