Nude man ‘Brit’ ham ad­vert ban

Midweek Sport - - NEWS -

A TELLY ad­vert for ham, which shows a NAKED MAN in the coun­try­side wear­ing noth­ing but a cap, has been banned af­ter hun­dreds of com­plaints.

The TV cam­paign for Rich­mond ham shows the stark­ers fella star­ing at a ham sarnie and strolling past some fel­low nud­ists who are tuck­ing into a pic­nic.

Af­ter singing, the cam­era cuts to a shot of his back­side while a voice-over states: “New Rich­mond ham. Bri­tain’s only ham made with 100 per cent nat­u­ral in­gre­di­ents.”

The tongue-in-cheek ad has sparked a flurry of com­plaints with 371 view­ers call­ing the Ad­ver­tis­ing Stan­dards Agency (ASA) to say it’s in­ap­pro­pri­ate for kids.

Kerry Foods, which makes Rich­mond Ham, de­fended the ad say­ing it was de­signed to say their ham is made from nat­u­ral in­gre­di­ents in a funny and eye catch­ing way.

But the ASA ruled it should be banned for be­ing mis­lead­ing as it boasts it is “Bri­tain’s only ham” – when it is in fact made in Ire­land.

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