FROM UKIP’S DEPUTY LEADER Hypocrisy of the Out-of-cash Lady

STRAIGHT TALK­ING

Midweek Sport - - NEWS -

I ONCE went on a ra­dio show and called the then new Labour leader Ed Miliband a trade union stooge.

I was booed but I said it for a sim­ple rea­son – he is. Ed Miliband was elected as leader of the Labour Party by unions.

The ma­jor­ity of Labour MPs, MEPs, Lords, coun­cil­lors and nor­mal mem­bers all voted in favour of his brother David. Ed won the big block union vote.

From that mo­ment, Ed Miliband had signed a pact with union bosses.

I’m con­fused why peo­ple are up in arms now it has come to light that the unions are plac­ing their own mem­bers as can­di­dates in Labour seats. WHAT a week­end of sport topped by Andy Mur­ray’s Wim­ble­don win!

I pre­dicted he’d win the tour­na­ment in this col­umn a fort­night ago and put my money where my mouth was and got him at 11-4.

We did well in the rugby too, with Lions beat­ing the Wal­la­bies Down Un­der to take the se­ries 2-1.

And our man Chris Froome won the Yel­low Jersey in the Tour de France.

On a sad­der note, Scouse heavy­weight David Price lost to Tony Thomp­son.

I pre­dicted David would go on to be heavy­weight cham­pion of the world. He can still achieve that but he will have to spend the next few years fight­ing at do­mes­tic level first. KERRY Ka­tona is furious be­cause she has been dropped as ‘the face’ of a pay day loan com­pany.

Be­fore her demiset, she was on our TV screens beam­ing into our homes to tell us how won­der­ful pay day loans are.

Mmmm ... strange Ka­tona feels that way about pay day loans con­sid­er­ing she has just filed for bankruptcy, which of course went down like a bag of sick with her for­mer em­ploy­ers.

What gets my goat isn’t the fact that she is a Z-rate celebrity who will do any­thing to get her face on the box or in a news­pa­per – it is her com­plete hypocrisy.

This isn’t the first time she has been made bank­rupt – she was bankrupted in 2008.

So even though she had ex­pe­ri­enced the agony and hu­mil­i­a­tion of bankruptcy her­self, she still went on to front ad­verts for this pay day loan com­pany which goes by the name of Cash Lady.

Good old Cash Lady has an in­ter­est rate of 2000 PER CENT – yes that’s right, 2000%!

Af­ter be­ing dropped, Ka­tona claimed the com­pany are “hyp­ocrites” (oh the irony), that they made her “sob” and that she un­der­stands why peo­ple “com­mit sui­cide” be­cause of debt.

Can’t Ka­tona see she was pro­mot­ing a com­pany that could have put peo­ple on a spi­ral of debt that could lead to bankruptcy?

Par­a­sites

Can’t she see that it is loans like this that make other peo­ple sob and could po­ten­tially drive peo­ple to sui­cide?

Com­pa­nies like Cash Lady are like par­a­sites feed­ing on peo­ple’s mis­ery, which helps ex­plain why they have spread like wild­fire since the onset of the re­ces­sion in 2008.

They know their au­di­ence and they sure they screen their ad­verts when they know that the most vul­ner­a­ble will be watch­ing TV – the day­time.

That’s why tar­get make ev­ery ad­vert break be­tween 10am and 3pm is stuffed with th­ese com­pa­nies ad­ver­tis­ing their loans.

It’s the pen­sion­ers, the sin­gle mums, the stu­dents and the un­em­ployed that they are af­ter.

In other words: peo­ple who are strug­gling to make ends meet.

It’s not just the time of day they ex­ploit – it’s the time of year too.

They tar­get poor fam­i­lies when they are des­per­ate – like at Christ­mas.

For ex­am­ple, Christ­mas Cash Loans spoke of the ‘ cheap and friendly in­ter­est rates’ so peo­ple could en­joy the fes­tive pe­riod.

The ever so ‘friendly’ in­ter­est rate was 1737%.

In the old days – when we could talk straight – it was called good old ‘loan shark­ing’. That’s what it is to­day – le­gal loan shark­ing with a new name: pay day loans.

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