Cheer up, Pricey… at least you weren’t as bad as David Haye on Saturday!

IF boxer David Price is feeling a tad humiliated by his Saturday night beating, he can console himself with this thought: David Haye’s display was worse.

Because no matter how embarrassing it is to be gubbed for a second time by the same “inferior” opponent, at least you were not on All Star Family Fortunes, helping your sister to win a barbecue.

Oh, David. What happened? Is THIS the glittering showbiz career for which you hung up your gloves?

You said you wanted to take on Hollywood and become the first black James Bond. That was a champion’s dream.

But taking on a Coronation Street starlet* over who can name the most yellow cartoon characters? Pretending to laugh while Vernon Kay does his best Michael Buffer (Michael Duffer) impression? Say it ain’t so, Dave.

To make matters worse, he did not even field a proper team.

Alongside his mum, dad and sister (fair enough) he selected super-middleweight George Groves, who is no relation but just so happens to be part of the Hayemaker Promotions stable.

Perhaps Haye thought he was pulling a smart trick, drumming

Trick

up a bit of prime time publicity for his boy.

If so, the plan backfired. It just looked like he could not find another relative prepared to be humiliated by appearing on ITV1’s Lobotomy Hour.

Yeah, yeah, I know what you are going to say next. Don’t be so mean, Will, it was all for charidee!

Well, that is true. He did win a decent purse for cancer sufferers. But it would have been around £20,000 bigger, had he picked a decent partner for the Big Money round.

Instead he chose George, presumably on the off chance that Don King was scouring British game shows for up-andcoming contenders.

Asked to name a girl’s name beginning with Z, George went for “Zabrina”, the zilly zod.

Haye likes to think of himself as a man who plays a savvy media game. Normally he does, but this time? Our survey said.....UH-ERRR! * The Corrie starlet in question was gorgeous Georgia Foote, who plays Katy Armstrong. I’ve dropped a lot of clangers over the years but, on this occasion, I would quite like to suffer from Foote in mouth syndrome.