MOYES NOT AFFECTED BY CASH DASH
MANCHESTER UNITED’S commercial director has denied that any sponsorship demands will affect David Moyes’ search for silverware.
Director Richard Arnold secured the huge £357million shirt sponsorship deal with Chevrolet that starts in 2014-15, and this week he also announced a £25m five-year contract with Russian airline Aeroflot.
But the presence of boss Moyes (right) and many members of his first-team squad at the Aeroflot event has given way to concerns about the additional demands being placed on playing staff.
Moyes revealed he had been made very aware by Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager’s brief.
Yet Arnold insists there will be no impact on performances on the pitch.
“The number one objective for everyone at this club is to be the best team on the pitch,” said Arnold. “We do nothing that will get in the way of that.
“We work very hard to minimise any impact on the players, both from a fatigue and distraction point of view.”
The Aeroflot partnership could ultimately bring in around £40m, but Arnold feels the airline stands to benefit massively from the investment.
“They have an understanding of what we can do for them in terms of elevating their brand, not just with our fans but with a billion football fans around the world,” Arnold added.
“There is nothing like sport. In sport there is nothing like football, and in football there is nothing like Manchester United in terms of delivering connection and exposure.”