MOYES NOT AF­FECTED BY CASH DASH

Midweek Sport - - SPORT - By LUKE LOR­DAN

MANCH­ESTER UNITED’S com­mer­cial di­rec­tor has de­nied that any spon­sor­ship de­mands will af­fect David Moyes’ search for sil­ver­ware.

Di­rec­tor Richard Arnold se­cured the huge £357mil­lion shirt spon­sor­ship deal with Chevro­let that starts in 2014-15, and this week he also an­nounced a £25m five-year con­tract with Rus­sian air­line Aeroflot.

But the pres­ence of boss Moyes (right) and many mem­bers of his first-team squad at the Aeroflot event has given way to con­cerns about the ad­di­tional de­mands be­ing placed on play­ing staff.

Moyes re­vealed he had been made very aware by Sir Alex Fer­gu­son that deal­ing with spon­sors is now re­garded as part of the man­ager’s brief.

Yet Arnold in­sists there will be no im­pact on per­for­mances on the pitch.

“The num­ber one ob­jec­tive for ev­ery­one at this club is to be the best team on the pitch,” said Arnold. “We do noth­ing that will get in the way of that.

“We work very hard to min­imise any im­pact on the play­ers, both from a fa­tigue and dis­trac­tion point of view.”

The Aeroflot part­ner­ship could ul­ti­mately bring in around £40m, but Arnold feels the air­line stands to ben­e­fit mas­sively from the in­vest­ment.

“They have an un­der­stand­ing of what we can do for them in terms of el­e­vat­ing their brand, not just with our fans but with a bil­lion football fans around the world,” Arnold added.

“There is noth­ing like sport. In sport there is noth­ing like football, and in football there is noth­ing like Manch­ester United in terms of de­liv­er­ing con­nec­tion and ex­po­sure.”

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