Fire­man Pat lifts Milk Tray ad man role

Midweek Sport - - NEWS -

A FIRE­MAN has seen off more than 20,000 hope­fuls to clinch the role of Cad­bury’s new mod­ern Milk Tray Man by im­press­ing judges with a line in thought­ful ban­ter while per­form­ing a res­cue lift.

Pa­trick McBride, a 39-year-old hus­band and father, was so de­ter­mined to win the role that he donned his full fire­fight­ing kit for the Lon­don au­di­tion and swung a by­stander into a fire­man’s lift.

Liver­pudlian Pa­trick ( above) – who has com­bined modelling and TV ad work with a 14-year ca­reer with the Cheshire Fire and Res­cue Ser­vice – ticked all the boxes for choc gi­ant Cad­bury, which launched the search last year for a new re­cruit to don the fa­mous black polo neck.

Pa­trick said: “At the cast­ings I had to talk about my­self and what I do in the fire ser­vice.

“I de­cided to put my full fire kit on and asked if any­one minded a fire­man’s lift, and pre­sented a box of Milk Tray.

“My wife’s so happy for me. She’s made up. I think it will sink in when the bill­boards are up and the ads are on TV. I think she’ll be pleased she’s mar­ried to the Milk Tray Man.”

He added: “I’d ex­pect some play­ful ban­ter at work. Maybe they’ll come to work wear­ing black polo necks.”

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