Spring bou­tique show suc­cess

High turnout and good weather set cash reg­is­ters ring­ing at four lo­cal shows

Motorboat & Yachting - - News -

All four pre-sea­son boat shows proved a suc­cess this year, with strong at­ten­dance and sales be­ing made across the board.

At the Bri­tish Mo­tor Yacht Show in Swan­wick, the big news was the de­but of the Princess 62 and the re­cently launched S60. Al­most iden­ti­cal in length and price with sim­i­lar three­cabin lay­outs and a fly­bridge up top, this was the first chance for buy­ers to com­pare the two. At the other end of the spec­trum, Char­lotte, the exquisitely re­stored Project 31, also put in a guest ap­pear­ance.

Roger Lip­man of Princess Mo­tor Yacht Sales re­ported vis­i­tors from as far away as Bel­gium, and sales ex­ceed­ing £5 mil­lion. Sunseeker Southamp­ton also re­ported strong sales. James Lum­ley of Sunseeker Southamp­ton com­mented, “We sold a to­tal of four new boats, in­clud­ing a cus­tom black and grey 68 Preda­tor and a Sunseeker 95 Yacht, both of which were on dis­play at the show.”

Poole Har­bour Boat Show, held over the same week­end and en­joy­ing sim­i­larly cle­ment weather, saw at­ten­dance up by 30%. In to­tal, over 30,000 peo­ple en­joyed the 200 ex­hibitor-strong show, as well as the four tall ships and on-wa­ter demon­stra­tions.

David Jones from the show’s spon­sor Sunseeker Poole said, “We spon­sor the Poole Har­bour Boat Show be­cause Sunseeker is the largest em­ployer in the area and it gives us the op­por­tu­nity to en­gage with the lo­cal community and show them the best of Bri­tish ma­rine prod­ucts.”

Fur­ther east, the in­au­gu­ral Brun­dall Boat Show had a pos­i­tive re­sponse. Jenny Simp­son, mar­ket­ing & com­mu­ni­ca­tions man­ager for Brun­dall­based Broom Boats com­mented, “We were over­whelmed by the amount of peo­ple that got in touch dur­ing the days fol­low­ing the show to tell us what a lovely time they had.” The date for next year’s Brun­dall Boat Show has al­ready been set for the May 19. Lon­don On-wa­ter got off to a blus­tery start due to the weather and the un­ex­pected clash with the Gen­eral Elec­tion in June. But by the week­end, the sun and the crowds had re­turned.

“We had steady in­ter­est,” said Fred­die De­vere of Bates Wharf, which was dis­play­ing mod­els from the Bay­liner and Chris-craft range, “but the week­end was busy and we came away with some strong leads.”

The Bri­tish Mo­tor Yacht Show, Poole, Brun­dall and Lon­don On-wa­ter all came out strong

The Princess S60 took cen­tre stage at the BMYS in Swan­wick

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