Lux­ury char­ter con­cept

Brand new startup aims to ‘rev­o­lu­tionise’ yacht­ing

Motorboat & Yachting - - News -

Med yacht char­ter from €99

FLOAT, a brand new startup busi­ness based in St Tropez on the French Riviera, has been launched with the am­bi­tion of rev­o­lu­tion­is­ing ac­cess to lux­ury boat­ing.

Rather than char­ter­ing an en­tire yacht, users will be able to book a ‘seat’ on one of its fleet of ves­sels on a pre-de­ter­mined route. The com­pany claims that prices will be as low as €99 per per­son. Founded by CEO of 21st Lux­ury and former owner of Camper & Ni­chol­sons In­ter­na­tional Gualtiero Giori, and CEO of Yacht Har­bour Dim­itri Se­menikhin, the com­pany will ini­tially op­er­ate routes around Monaco and St Tropez. Cruises will in­clude time to lounge and swim from the yacht, plus lunch at pres­ti­gious beach restau­rants as well as cham­pagne for guests to en­joy on board. Ves­sels avail­able cur­rently in­clude an open Maori 50 and a fly­bridge Bénéteau. Users are able to book tick­ets through a web­site or app.

FLOAT claims that it ‘brings its user the ex­pe­ri­ence of yacht­ing at a price up to 20 times lower than al­ter­na­tives.’

“I wanted ev­ery­one to be able to en­joy yacht­ing, which meant mak­ing it more ac­ces­si­ble and sim­pler to en­joy,” said Giori.

The com­pany hopes to ex­pend oper­a­tions to Miami and the Ba­hamas in winter.

Cruises will in­clude lunch at pres­ti­gious beach restau­rants as well as cham­pagne on board

A Maori 50 is one of the FLOAT ves­sels avail­able

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