Day insure: title sponsor of thegb round of the world rally championship 2017

Dayinsure is one of the UK’S leading shortterm car insurance firms, who offer immediate cover for a variety of vehicles on a temporary basis.

Working within this industry also means that the team at Dayinsure take a keen interest in all-things motoring. This interest and expertise however goes beyond their day-today work, as they are also the proud title sponsor of the GB round of the World Rally Championship. The firm had previously sponsored the WRC back in 2016 and have continued this partnership into this year’s round.

Dayinsure Chairman, Dennis Ryan, offered his thoughts on the sponsorship and explained a little more about why Dayinsure chose to get involved in this important date on the British motorsports calendar: ‘I’m a motoring man and a true petrol head at heart, so when people ask me why Dayinsure became the title sponsor of the GB round of the World Rally Championship, the answer is simple; it was impossible not to.

I have a passion for Rally and I’ve followed this particular event since the 1980s when it was known as the ‘RAC Rally’, so sometimes I still have to pinch myself when I see it being called the ‘Dayinsure Wales Rally GB’. However, on top of my personal history, another reason we’re involved is because it’s also held near our base in Tarporley near Chester. We also know that many of our customers, advocates and go-to people for car advice are also big fans of the event.

As well as this, I’m proud to say that this sponsorship has brought national and international recognition for the brand. Ultimately, in life I follow the belief that you should always look for ‘win-wins’, and to me, being able to sponsor an event I love, while at the same time getting the name Dayinsure out there, certainly falls into this category.’

The Dayinsure Wales Rally GB, is the 12th and last stage in the European leg of the WRC and this year promises to be the most exciting and thrilling in the event’s history. This means that as well as Mr Ryan, everyone from diehard petrol heads, to those getting their first taste of what Rally has to offer are sure to enjoy an experience they won’t forget.