LIVE RALLY TRACKING SOON AVAILABLE FOR SPECTATORS
Sporttraxx chiefs hope its tracking devices will be used for entertainment value as well as for safety with a bespoke website coming online, allowing anybody to view live tracking on UK rallies when events get back underway.
The website – which is being built – aims to become a hub of data with rally itineraries, entry lists and results all complementing the live tracking.
British Rally Championshipwinning co-driver Craig Parry, the UK Sporttraxx representative, explained to MN that the hope is to eventually sell advertising space on the website that would, in turn, bring the cost of the trackers down for event organisers.
“We’re not there to make a quick buck out of it, it’s to put something back into the sport,” Parry said. “It might only be the difference of £5 per car, but over a 100-car entry that £500 makes quite a big difference with the numbers on events cut so fine.
“If we can subsidise that cost then hopefully more events will take the tracking system on as for me it’s the best thing out there.”
On the new tracking service, Parry added: “In the UK I don’t think it’s been done for a nationallevel event which is why we’re quite excited about it.
“It will allow people sat at home to watch friends, family or even just the rally in general with a very basic map that shows the cars moving along with some small interaction.
“It might sound like just watching dots across a map, but it’s quite mesmerising. I think it’s something that could be quite addictive for people.”