Joanna Lumley
– Purdey Style
Joanna Lumley’s New Avengers character Purdey influenced a whole generation of women in the late 1970s. Seeking a contrast to long-haired looks like Farrah Fawcett’s, she asked upcoming stylist John Frieda to create a preppy, schoolboy cut for the role, though she had to work to convince the producers! The Purdey haircut became iconic, influencing 80s Mod girls who loved its androgynous look and empowering effect. This look is becoming popular again with millennials as well as the over-50s; Helen Mirren, Michelle Williams and even Theresa May have worn softer, less severe versions.
Purdey cleverly mixed her boyish cut with pretty gypsy dresses, or muted velvet suits with the odd leotard thrown in. The juxtaposition of feminine colours and florals with the masculine cut worked, showing Purdey’s feminine side alongside her tough, strong-minded attitude.
The 70s look is back, with jumpsuits, midi and maxi dresses, folk-inspired frocks, disco sequins, hippy fringing and even flares! The trick is to know what styles suit your body shape and to add modern accessories to finish the look.
Flares suit women with long legs, but a great alternative is a wide-leg trouser with a high waistband which elongates you but covers your tummy, giving a more streamlined look. Tuck in a 70s-style sheer blouse to create a feminine feel.
Floral folk dresses and blouses are ever ywhere – try Wallis and Next – and are typical of Purdey’s wardrobe. She buttoned them to the top, embracing the 1970s Victoriana trend, which can be frumpy, so leave a few buttons undone and a pussycat bow unfastened for a more relaxed vibe.
Finishing touches? Fringed handbag, a great pair of oversized shades and some kick-ass boots – something that Purdey embraced with passion… and flare.