Click to pick up keys to your new car
DEALERSHIP INNOVATES SO CUSTOMERS CAN STILL BUY SAFELY DURING LOCKDOWN
A NOTTINGHAM car dealership which has only just opened has managed to get ahead of the curve – by offering an enhanced click and collect service so it can remain open during the current lockdown.
The Enterprise Way dealership, which marks Carshop’s largest ever investment to date, only opened to the public just last month, replacing the former Homebase store.
Its CEO Nigel Hurley, says that the group worked hard over the summer to advance its national click-andcollect service.
This was due to the need to offer customers a Covid-safe purchasing experience.
It meant Carshop reinvented its service in order to maximise the satisfaction of driving a new car away from the forecourt, and minimise the paperwork in-store.
Customers can now use the clickand-collect service to browse models and makes for sale in Nottingham – where there are over 900 vehicles.
They can do this from homes before holding ferred car online for their own their pre£99. This amount can be fully refunded if they change their mind.
And the entire paperwork element of buying a car on finance or part exchange is sorted remotely, in advance.
Since opening its doors to the public at the start of December, the Carshop says its Nottingham team have reported a really positive response from customers – especially its click-and-collect services and how ‘faff-free’ the process is.
This comes despite December being traditionally a poor month for car sales, as well as the uncertain economic landscape that Covid has presented.
Mr Hurley said: “When lockdown happened, it removed the opportunity for customers to come in store and browse, so we had to evolve very quickly.
“We have always offered clickand-collect as an option but, previously, it was about reserving the car online and then coming in store for everything else - including the paperwork.
“Now, we’ve consciously put a huge emphasis on the enjoyment that comes from buying a car. Customers can be assured of their complete safety, have all the fun of driving off with that new car, without any of the lengthy filling in forms in store – it’s a win-win.”
Carshop Nottingham also has a unique drive-in service centre which provides visitors with a quick and easy way to MOT, service or repair their car. This remains open as usual during lockdown.