Popular presenter shares tips to sell your home using Tiktok
FROM dancing grannies to TV chefs and talented pooches, millions turned to Tiktok during lockdown to relieve the boredom of staying at home, but now an estate agent has embraced the trend with 25-second home tours.
Based on research that British homebuyers take an average of 25 seconds to decide whether a house is right for them, Purplebricks has enlisted the help of the social media trend and Naked Attraction host Anna Richardson.
The estate agency is encouraging sellers to shoot content themselves, which will then be showcased on the brand’s website and Tiktok channel.
In the video Anna shows how to use your “Tiktok tech” and offers some tips on showing off your house to its best advantage, including tips on making sure you’ve carried out a spring clean, and how to film and put together a video.
Anna said: “There are so many things we can do to make our homes more enticing so I’ve teamed up with Purplebricks on their ‘How to Guide for 25 second tours’ – a useful guide that highlights how we can use apps like Tiktok to get our houses sold.”
The new study reveals Brits’ minds are made up in seconds when it comes to house-hunting online with as many as a third making their judgement on a property listing in less than 10 seconds.
When it comes to specific characteristics of a property, the leading factor in speeding up the decision-making process was the all-important location, however almost half said the lead picture or thumbnail on an online listing could quickly put them off a property, and one in five said dated décor would speed them along to the next listing.
The research of 2,000 Brits revealed that the kitchen (78 percent), lounge (60 percent) and bedrooms (55 percent) are the three most important rooms to consider when looking for a new home. The ability to add value is also key, as 70 percent of those surveyed said it was important for a property to have potential for renovations or improvements.
Ben Carter, chief marketing officer at Purplebricks, said: “We know that people are short on time and that wading through property listings can be stressful and all-consuming. We are launching our 25-second virtual tours, to help home-hunters make one of the most special decisions of their lives.”