Nottingham Post

Rising prices are hitting shoppers where it hurts

EVEN COST OF BASIC ITEMS IS ON RISE, WITH WORSE FEARED

- By KEIMAE BLAKE keimae.blake@reachplc.com @ceann_keimae

As always, the healthier things are more expensive and the unhealthie­r things are affordable Sue Jenkins

CITY centre shoppers say they are really being hit by rising prices – even for basic items.

Pasta and meat were two of the items people mentioned as having obvious increases.

One person said it seemed that healthy food was getting more expensive while unhealthy food was cheaper.

The cost of living crisis continues to affect people in Nottingham – and city centre shoppers fear that prices may get even higher.

With all age groups feeling the pressure of inflation, people are now “saving harder”.

And, with prices going up, people said they would like to see wages do the same.

With recent reports on the price of products like Lurpak increasing, shoppers are getting more careful.

Sue Jenkins, 51, of Gedling, has noticed the price of pasta go up.

The sales assistant said: “Pasta, it’s gone up a couple of pence. You really do notice the difference after a big shop.

“Apart from my gas and electricit­y, I’ve noticed that fruit and veg has gone up too and I know it’s because of exportatio­n and what not but, as always, the healthier things are more expensive and the unhealthie­r things are affordable.”

She continued: “I work in a food shop and I hear people say all the time ‘that’s gone up, hasn’t it?’ and they’re right, it has. Things will probably continue to keep on rising now.”

Mel Harris, 38, has also noticed the increases.

The mother-of-four, who lives in Lady Bay, is an estate agent.

Mel said: “I have two children who are incredibly fussy eaters, so I do shop around sometimes to find specific items that are cheaper.

“I’ve noticed that yoghurt has increased in price and, for me, even Aldi has got more expensive now.

“I shop around, there’s not one store I go to all the time for everything.

“My household has two incomes each month, but I couldn’t imagine what it would be like with one.”

According to Which?, Aldi was the cheapest supermarke­t in June. The most expensive was Waitrose.

Alan Wright, 67, and his wife Janet shop at their local Asda. The couple, from Arnold, are both retired.

Janet said: “Luckily, it isn’t impacting us too much and we can just about afford it.

“There are things that I put back on the shelf sometimes, like certain meats if I don’t get it from the butchers because I know it’s cheaper elsewhere. “Some people don’t have the time to shop around and just have to make do with what supermarke­ts have.”

Alan added: “Back in the day, they used to have vouchers to help people. Milk vouchers for mothers and all sorts. Now it’s just fend for yourselves.”

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 ?? MARIE WILSON GARETH FULLER/PA WIRE ?? Shoppers in Nottingham city centre have noticed ever-increasing prices as the cost of living crisis deepens Inset below: Even basics like butter are soaring in price
MARIE WILSON GARETH FULLER/PA WIRE Shoppers in Nottingham city centre have noticed ever-increasing prices as the cost of living crisis deepens Inset below: Even basics like butter are soaring in price

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