Flawsome!

Karina Sudenyte (from Lithuania) and partner Maciek Kacprzyk (from Poland) were brought up helping their grandmothers run their orchards and vegetable plots. When they moved to London they were shocked to see supermarkets selling fruits of uniform size, usually wrapped in plastic. They investigated, visited farms, and were horrified by the waste they witnessed. So, inspired by their nans’ recipes, they started making perfect juices from ‘imperfect’ fruits from farms across Europe. They now produce a cold-pressed range in eight flavours, as well as three lightly fizzy fruit waters with pressed wonky fruit.

“We don’t ask farmers to grow fruits for our drinks,” says Karina. “Instead, we buy their surplus or wonky stock, which means no extra natural resources are used. We pay 70% of the market price for fruits that are otherwise discarded, so creating a future where a farmer can sell their fruits everywhere, to everyone, even if they happen to be wonky. So Flawsome! is not only sustainable but also promotes fair trade.” flawsomedrinks.com