Testing times
Welcome to our first issue of the decade, and what a decade so far! As we go to press the world seems in turmoil: floods, fires, disease. It's not great. Departures and events are being cancelled, and economic confidence is in melt down, but when we look up from the immediate chaos, we must be ready to see the glass half full.
In the throes of damage limitation it is hard to stay positive, but it is positive action and positive attitudes which will make the difference. Travel is always on the front line of reaction, especially when we’re talking pandemics and panic. We’re among the first to be hit and it hurts badly, but sadly we have bad past experience to draw on and we know things can come good again. Financial rigour will be key but so too will the need for maximum creativity and a determination to beyond this. Our sector is ever inventive, ever adaptive, and always committed to creating the very best of passenger experiences, great examples of which you can see within our 2020 Awards. So while the next few months may feel daunting, don’t cancel every conversation or drop every project. Rethink, refocus and reimagine – your passengers expect that of you, and they will be back. Be brave, look beyond the immediate uncertainty, and be ready for when they do. Pull together and stay well. Good luck and do keep in touch...