Virgin Australia focuses on doing good inflight with Do Good Labs

Virgin Australia and Do Good Labs have created an on-trend snacking range designed to support passenger wellbeing.

Developed in collaboration with Rifkin Research for complimentary inflight service, the products drew on retail sales data to identify new ‘on trend’ products that would both be appealing to passengers and support their wellbeing. Focused on promoting mental health and traveller wellbeing the calorie controlled snacks use energy-packed ingredients.