SOCIAL POWER

Social media offers a mountain of insights on what your passenger wants – but only if you know how to gather and interpret it. How are busiensses meant to sort through the 95 million Instagram posts and 500 million tweets shared every day to find the most relevant information? Our Onboard Tech Innovation supplement (page 8) investigates how our industry can make the most of conversations online through social media listening, analysis and prediction tools. You can use these too to conduct competitor analysis, discover passenger sentiment, and even predict the next big thing.