UP YOUR GAME

The global games market was worth $148.8bn in 2019, with mobile gaming accounting for $68.2bn. Gaming analytics site Newzoo estimates there are 2.5bn gamers worldwide – many of whom are passengers. The Onboard Tech Innovation supplement (page 16), explores how airlines can make the most of this growing market by bringing a ground-worthy gaming experience onboard. There's opportunity for auxiliary revenue, brand awareness and better entertained passengers too.