Take your pick: Celebratory kits
Who doesn’t love a celebration? From marking anniversaries to celebrating culture, April Waterston has had an eye out for kits that bring the festivities onboard...
SINGAPORE Airlines
Singapore Airlines partnered with Buzz for anniversary kits to mark its 70th year. The kit bring New York-based The Laundress brand onboard and features eco-friendly fabric care products to freshen clothing and remove wrinkles and stains. buzzproducts.com
HONG KONG Airlines
These Business class kits are designed to celebrate the art and culture of Hong Kong, showcasing designs of four up and coming artists. The kits aim to be practical, with L'occitane products and strong reuse potential. spiriant.com
AIR FRANCE
Celebrating 85 years of operations, Air France partnered with Albea Travel Designers for new kits in in Business and Premium Economy, the kits sport a geometric design, vibrant colours and an avantgarde spirit in a nod to the carrier's heritage. They include Clarins products albea-group.com
DELTA AIR lines
Delta Air Lines has taken the celebrations into Economy. Its kit collaboration with Buzz showcases the talent of its passengers while also celebrating the airline's destinations. The kits features photos taken by customers and shared on social media with the hashtag #Skymileslife. buzzproducts.com
QANTAS
To mark Qantas' centenary, Galileo Watermark designed amenity kits to take passengers on a journey through the decades. The vibrant bags are inspired by Qantas' inflight style and design through the decades. galileowatermark.com
TURKISH Airlines
Turkish artist Devrim Erbil celebrates the beauty of Istanbul (his home for over 60 years) through his paintings and now Turkish Airlines is sharing his love of the city through eight collectable kits in Business. galileowatermark.com
The first airline to operate a combined A330neo and A321neolr fleet, TAP Air Portual took this operational opportunity to upgrade and roll out a consistent fleet-wide experience.
Consistent comforts
The personal space on the LRS mirrors that of the A330s and the new aircraft all feature the ‘Airspace’ cabin plus full-flat beds in Business, extra leg-room for Economy Xtra, and even good leg-room and large screens in Economy.
The new aircraft fit perfectly with TAP'S goals of reducing costs and emissions while pushing the passenger experience higher and harmonising the fleet’s comfort standards. The A321neolr will play a key role in the airline’s expansion strategy allowing it to better leverage its Lisbon hub, as well as reinforcing its position on existing trans-atlantic services.
The A321neolr’s cabin design is part of a global repositioning strategy for the airline.
The design teams worked together to improve passenger comfort and harmonise the fleet.
Strong concepts
Two strong concepts were key to the launch: to create a feeling of home onboard, and to reflect the airlineʼs Portuguese heritage. The project began by briefing all suppliers from the OEM to seat and liner manufacturers, and included the design of the seats, lavatories, lighting and branding. The definition given to all cabin colours, materials and trims aims to create a home-like, bright environment with neutral tones and colour details. The specific Portuguese cultural influence came through decorative elements on pillows and duvets, based on the patterns of Portuguese tile design; the use of Portuguese natural leather, and the use of lively colours which match the country’s established branding.
Brand experience
The design concepts are connected throughout the cabin to create a completely new passenger experience reflecting a modern, trendy, yet timeless cabin design. All cabin elements were redesigned in the Airspace cabin to match the airline’s service standards including the entrance and galley design, lavatories, overhead bins and mood-lighting. State-of-the-art seat products feature the latest advancements in ergonomics, comfort, material quality and aesthetics.
The Business cabin, with full-flat beds, has increased storage room; while the Economy Xtra and Economy seats feature larger screens and a greater personal space.
Class act
The new TAP A321neolr allows the airline to provide a consistent passenger experience and more comfortable flight in three separate classes: Business with full-flat beds, Economy Xtra with greater leg-room, and Economy with good legroom and large IFE screens.
All passengers benefit from the mood-lighting system, which provides different light and colour moods according to different flight phases, each to enhance passenger wellbeing and help counter jet lag. The lavatories have been redesigned and an improved inflight service is offered.
While presenting the most contemporary technology and top cabin comfort in its class, the new-generation single-aisle A321neolr and widebody A330neo, allow TAP to achieve an unrivalled commonality across its operations.
Forward thinking
TAP’S long-term strategy includes a strong focus on sustainability: economical, environmental and social, and this project contributes to all three.
This aircraft delivers 20% fuel savings and nearly a 50% reduction in noise footprint compared to the previous-generation competitor aircraft. It incorporates state-of-the-art technology focused on the passenger experience, while reducing the carbon footprint, improving overall efficiency, and contributing to the development of local products and industries. With a range of up to 7,400km the A321neolr is the unrivalled long-range route opener, featuring true transatlantic capability and premium wide-body comfort in a single-aisle aircraft cabin. •