New drive to re­duce road death num­bers

Ormskirk Advertiser - - News -

NEW cam­paign aims to high­light the com­mon causes of col­li­sions in­volv­ing child pedes­tri­ans in Lan­cashire in a bid to cut the num­ber of deaths and in­juries on our roads.

About 65 child pedes­tri­ans are killed or se­ri­ously in­jured in Lan­cashire ev­ery year.

The cam­paign be­ing run by the Lan­cashire Road Safety Part­ner­ship will en­cour­age ev­ery­one on the roads to look out for each other, with a fo­cus on pro­vid­ing in­for­ma­tion and ad­vice to par­ents and car­ers to show chil­dren how to stay safe when out and about.

Most in­ci­dents hap­pen when a child sud­denly steps, runs or cy­cles into the road, and in a sig­nif­i­cant pro­por­tion of col­li­sions, chil­dren are with an adult fam­ily mem­ber at the time. The cam­paign will ask adults to set a good ex­am­ple to chil­dren by al­ways cross­ing safely them­selves, and also ask driv­ers to play their part by an­tic­i­pat­ing that chil­dren can be­have un­pre­dictably, and give them­selves time to watch out for chil­dren and stop if nec­es­sary.

County Coun­cil­lor Keith Id­don, Lan­cashire County Coun­cil cab­i­net mem­ber for high­ways and trans­port, said: “We are all re­spon­si­ble for each other’s safety on the roads and the num­ber of child pedes­tri­ans be­ing killed or in­jured ev­ery year in Lan­cashire is some­thing we should not ac­cept.

“We teach chil­dren about road safety through schools, how­ever we’re also en­cour­ag­ing ev­ery­one who has re­spon­si­bil­ity for young peo­ple to do their bit and help to re­in­force that mes­sage.”

Par­ents are urged to show chil­dren how to stay safe on the roads

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