NFU book has recipe for farm­ing suc­cess

BBC Coun­try­file’s

Ormskirk Advertiser - - Advertiser Farming -

WHERE would we be with­out great Bri­tish food? From tasty lamb grown on our beau­ti­ful grassy hills and mountains, to the fruit and wheat from our more pro­duc­tive re­gions with fer­tile soils and a favourable cli­mate.

Our famed beef, nu­tri­tious dairy, chicken, eggs – not for­get­ting home­grown sugar beet – we have it all.

Bri­tish farmers pro­duce some of the most de­li­cious and di­verse food to some of the high­est, eth­i­cal and sus­tain­able stan­dards in the world.

And thanks to our four unique sea­sons, the food we harvest dif­fers month by month, bringing to our plates a colour­ful palate of taste sen­sa­tions.

It’s no won­der the UK’s food cul­ture is thriv­ing.

The past decade has seen the emer­gence of hun­dreds of delis, farmers’ mar­kets, farm shops and food fes­ti­vals across the coun­try.

Peo­ple more than ever want to learn where their food comes from.

A pas­sion for cook­ing has been reignited with TV chef-in­spired dishes us­ing lo­cal pro­duce, rather than food that’s been air-freighted across the world from an un­known source.

I strongly be­lieve it’s es­sen­tial we con­vey our per­son­al­i­ties, pas­sions and ethos as farmers through books, TV pro­grammes, so­cial me­dia or even via the la­bel on a car­ton of milk, so we can im­prove and strengthen this vi­tal con­nec­tion be­tween farmer and you, our cus­tomer.

In this era, more than most in fact, com­mu­ni­ca­tion is ev­ery­thing and we have a very pos­i­tive story to share.

I am im­mensely proud of my farm­ing her­itage; a feel­ing shared by ev­ery farmer and grower across the land.

We are proud to be part of a food­pro­duc­ing pow­er­house that shapes our beau­ti­ful, di­verse countryside, plays a lead­ing role in an­i­mal wel­fare stan­dards, and is the back­bone of ru­ral com­mu­ni­ties.

More than that, food and farm­ing con­trib­utes more than £100bn to the national econ­omy and pro­vides jobs for around four mil­lion peo­ple.

Ev­ery­one is touched by this in­no­va­tive sec­tor, from the milk in their tea, to the in­gre­di­ents for their favourite dish – but peo­ple have be­come dis­con­nected with how their food is pro­duced and the best time to buy it in sea­son. And that is what this book is all about.

Bri­tain is cur­rently 61% self-suf­fi­cient in food – but we can do more. And you, as a shop­per, have im­mense power and a huge role to play.

The more that shop­pers re­quest – and buy – Bri­tish food from their su­per­mar­kets and in­de­pen­dent re­tail­ers, the bet­ter the chance of an out­let for the farmers who pro­duce this food. And a thriv­ing, food-pro­duc­ing farm­ing sec­tor is good for our na­tion’s wealth and health. So my mes­sage to you is sim­ple. Use this recipe book to help re­con­nect with the great Bri­tish sea­sons in all their glory, keep buy­ing and cook­ing sea­sonal, lo­cal and Bri­tish food dishes and above all cel­e­brate all that’s great about Bri­tish food and farm­ing.

De­tails about the book and NFU mem­ber dis­counts are on www.nfu on­

Adam Hen­son is a work­ing farmer, au­thor and pre­sen­ter of the BBC’s Coun­try­file show

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