Notes

AN Edge Hill academic is sharing her expertise of retail marketing as part of a taskforce led by ‘retail tsar’ Bill Grimsey which hopes to revitalise Britain’s troubled High Streets.

In the wake of the failure of Toys R Us and Maplin, veteran retailer Grimsey has announced a follow-up to his 2013 independent review An Alternative Future for the High Street.

Kim Cassidy, Professor of Services Marketing at Edge Hill’s Business School, has joined six of the Grimsey Review’s original group of authors to complete this study.

Kim researches academic priorities which can positively inform retailing and has worked closely with the Economic and Social Research council on this agenda. Her personal research focuses on customer engagement in retail.

“I am delighted to have been given the opportunity to join Bill and the team to compile this second review.

“My contribution will focus largely on gathering evidence for the best practice case studies which will form part of the evidence base for the commentary.

“I have been working with Bill since 2014 on several retail initiatives and share his passion for improving our local communities.

“I hope that in time, we will be able to use this knowledge to inform regeneration initiatives taking place closer to home,” she said.