MP backs campaign to get people out on court
THE easing of lockdown restrictions has seen huge demand for tennis courts across the country in recent weeks
And now West Lancashire MP Rosie Cooper is lending her backing to Play Your Way, an Lawn Tennis Association (LTA) campaign aimed at inspiring the nation to pick up a racket and play tennis on their terms.
Play Your Way is an invitation to anyone and everyone, creating a more inclusive world around tennis that celebrates individualism and welcomes all styles of playing.
The campaign will promote tennis nationally, further raising awareness and the visibility of the sport with advertising on TV, online and in communities throughout Britain.
The first campaign film encourages people to “just have a go” by featuring nostalgic clips of tennis balls being hit, lost and found, set against a backdrop of modern Britain, rejuvenating a sport that has been commonly misrepresented to be elitist.
Ms Cooper said: “I’m supporting the Lawn Tennis Association’s #PlayYourWay campaign and encouraging my West Lancashire constituents to pick up a racket this summer at a local tennis court. Tennis is a fantastic way of staying active with friends whilst remaining socially distant, is a great sport for all ages and one you can enjoy at local park courts.”
LTA chief executive Scott Lloyd said: “Play Your Way shows that tennis can be played in all sorts of different ways, different environments and by anyone.”
Find details and how to get on court at www.lta.org.uk/playyourway