Children’s campaign in line for top award
ACHILDREN’S mental health awareness campaign involving Edge Hill University which saw pupils’ drawings of their Everton heroes take centre stage at a Goodison Park matchday has been shortlisted for a national award.
The USM Supports Tackling the Blues campaign has been shortlisted in the Integrated Content Campaign of the Year category in the 2020 UK Con- Everton and Edge Hill Theo Walcott, and goalkeeper tent Awards. University on the groundbreaking Jonas Lossl, who
As part of USM’s wider Tackling the sat for their portraits in marketing campaign Blues programme. person and took part in a #unlockthepotential, Linacre Primary is one Q&A with the children on USM invited children of a number of schools the themes of acceptance, from Linacre Primary taking part in the Tackling self-esteem, diversity and School in Bootle to enjoy a the Blues programme, respect. once-in-a-lifetime experience delivered jointly by Everton Professor Andy Smith and enabled them to in the Community from Edge Hill University see their portraits of Everton and Edge Hill University, said: “To see this awareness-raising first-teamers replace and funded by the Premier activity, all in-game player graphics League. informed by our research, at the Blues’ Premier The initiative aims to recognised with a shortlisting League fixture with Newcastle teach young people strategies for a national award United in January. for good mental and is excellent news following
The children’s drawings physical health, promote the additional funding appeared on stadium emotional literacy and we have received from the screens, in the matchday improve self-esteem and Office for Students and programme and across confidence through a Research England to Everton’s official matchday range of physical and expand the Tackling the social media and class-based activities. Blues project over the next website output at the Club partner USM two years and helps match. The images invited the Linacre pupils strengthen our work in trended on social media to Everton’s training this important area.” and gained international ground, USM Finch Farm, The USM Tackling The media coverage with fans for the initial drawing session Blues matchday activity both at the stadium and – where they were has also been shortlisted online praising the children’s surprised by club captain for Best Fan Engagement drawings and the Seamus Coleman, midfielders Campaign at the 2020 partnership work between Fabian Delph and Sport Business Awards.