Winning awards is child’s play for Braehead’s Mini City
A unique event for children at intu Braehead shopping centre has won a top national award.
The free Mini City activities allowed youngsters to find out what it was like to be an adult for a day.
Now it has won a prestigious Purple Apple Award in the 2018 retail marketing Oscars.
The Mini City activities allowed four to 12 year olds to become adults and perform tasks from daily life in an environment adapted to their size.
Youngsters got hands-on experience of becoming a police officer, a building worker, a doctor or working in a restaurant and supermarket.
Staff organised interactive role play for youngsters, giving them an amazing insight into adulthood.
Everyone taking part was given a Mini City clock-in card and‘employees’who visit every workstation were rewarded for their hard work.
Christine Macdonald, marketing manager for intu Braehead, said:“We realised youngsters like role-playing especially when they can act like grownups, so we created various real-life scenarios for them to experience.
“We are always looking at new and innovative ways of engaging with young people and families. The Mini City was one of the most popular events we’ve had in the centre and we’re delighted that intu Braehead has been recognised for creating such a compelling experience.”