M8 ad tower will be tallest in Scotland

Work to build Scotland’s tallest advertising tower on the side of its busiest motorway is underway.

Located next to the M8 near Glasgow, the iconic new landmark - dubbed the M8 Tower – will be seen by over 1.6 million motorists every week – and will feature one of the largest digital advertising screens in Europe.

The 40-metre high spectacular steel structure, costing a seven-figure sum, will be decorated with the worldfamous Paisley pattern, reflecting its location in Paisley,.

Wildstone, the UK’s largest outdoor advertising consultancy, will build the tower as well as fully funding it and designing it on land owned by Glasgow Airport.

Work has just started and completion is expected by the end of the year.

Paula Oliver, managing director at Wildstone Capital, Airports, said:“The M8 Tower will be 40 metres high – making it the tallest advertising tower in Scotland.

“Modern in design but keeping with tradition, the tower features the famous Paisley pattern with a solid steel finish and one of the largest LED advertising screens used to date.

“We chose the Paisley design to reflect that it sits in Paisley, an area rich in history and famous for its textiles and material design in Scotland.

“The M8, which links Scotland’s largest cities, Glasgow and Edinburgh, is the busiest motorway in Scotland and reaches 3.3 million road users every two weeks.

“Both directions of the motorway will showcase digital screens, providing unparalleled visibility on the M8.”

Francois Bourienne, chief commercial officer at AGS Airports which owns Glasgow Airport, added: “We are delighted to have worked with Wildstone in the development of this ground-breaking structure.”