Daniela makes a cool move

A new marketing manager has been appointed at Ice Factor Group.

The company, which runs Snow Factor at Braehead, has announced the appointment of Daniela Giannini as its new group marketing manager.

As part of the senior management team, Daniela will oversee all communications for the multi-award winning adventure tourism business that offers people of all ages and abilities the opportunity to enjoy year-round, indoor winter sports fun.

Snow Factor is Scotland’s only indoor urban snow-sports centre.

Daniela reports to MD and owner Jamie Smith and is supported in her role by Kathleen Dickson, group marketing assistant.

A keen snowboarder, Daniela joins Ice Factor Group from AMG Group, where she was assistant marketing manager for the Port Glasgow-based distributor of leading outdoor and snow-sport brands.

Daniela said:“It’s a very exciting time to be joining the team within Ice Factor Group. I very much look forward to applying my passion and knowledge for marketing and the snow-sports sector to help the business realise its ambitious plans for further growth and success.”

Jamie Smith, owner of Ice Factor Group, added:“Daniela’s knowledge of not just the digital environment, but also the wider needs of marketing to the mountain sports community will make a big difference to the effectiveness of our marketing strategy. I am delighted to welcome Daniela to the team.”

In January this, year Ice Factor Group was named 2018 Digital Business of the Year (Scotland) in the Federation of Small Business Awards.

In April, the adventure attractions gained further recognition with a Business Growth of the Year accolade at the SME Business Awards.