This Asda be a great way to tackle period poverty

a social enterprise tackling the issue of period poverty has signed a new deal with asda.

shoppers who buy a pack of Hey girls day or nighttime pads will also be paying for one to be donated to someone in the local area who is struggling through their Buy one, give one model.

the brand was founded by mother Celia Hodson and her daughters Becky and Kate.

Having been a single parent, Celia understands first-hand the financial strain of buying sanitary protection when struggling to survive on benefits and recognises that the situation for women hasn’t changed in 20 years, leaving her with the decision that something had to be done.

Hey girls aims to sell 1 million pads in asda stores across the country over the next year, meaning 1 million pads will also be donated back into local communities.

a spokesperson for asda Linwood, said:“Celia and everyone at Hey girls are tackling an ongoing problem that really does need to be addressed more publicly.

“Period poverty affects many people across the country and we’re delighted to be involved in this fantastic initiative to help those in need.

“Feedback from everyone who has spotted the Hey girls products in store has been incredibly positive.

“We look forward to working with the business closely and helping as many people as we can in the local community.”