New bid to keep our country beautiful

Zero Waste Scotland is launching a new campaign highlighting the country’s natural beauty and wildlife and urging visitors not to spoil areas, such as Renfrewshire, by littering.

The publicly- funded organisation has launched a new campaign: Scotland is Stunning – Let’s Keep It That Way, which aims to inspire people getting out and about to enjoy the great outdoors without leaving rubbish behind.

The campaign, which highlights the beauty of our lochs and mountains, city parks and country woodlands, is backed by the Scottish Government and Keep Scotland Beautiful.

As lockdown eases, Scotland’s tourism industry is set to officially reopen from Wednesday, July 15.

Local businesses and the tourism industry in general across Scotland are counting on an increase in trade to support them through what are difficult economic times.

Scotland’s unspoilt scenery plays a vital role in encouraging people to enjoy our country and support businesses, but this can only happen if areas of beauty remain in their original pristine state.

The partners behind the campaign jointly condemn scenes of abandoned campsites, burned out trees and human waste, as well as litter, as being hugely damaging to Scotland’s reputation.

Iain Gulland, Zero Waste Scotland chief executive, said: “People are understandably keen to enjoy everything Scotland has to offer as the summer holidays stretch out in front of us.

“With tourism re-opening in Scotland and many areas – from hills and lochs in rural Scotland, to city parks – expecting an increase in visitors, we want to remind people to bin their litter or take it home.”