Who buys Macs?

We asked Slice Intelligence, a company that analyses brand demographics, to produce a report to assess who buys Macs. Looking at purchases by individuals over the past four months, it found 34% of Mac buyers were millennials and 33% “generation X”, outnumbering “baby boomers” at 26%. The iPad Pro was more attractive to older buyers, with boomers accounting for 34% of sales. Over 45% of online MacBook buyers had at least a bachelor’s degree and over 45% had an income greater than $75,000. Fair to say, then, that Apple addresses the high-end market.