Voip Unlimited A winning formula
The company that provides a data backbone for multiple Formula 1 teams has been a “silent dragon” until now. We find out why it’s poised to hit the mainstream
L aser-like focus on quality. Fanatical eye for detail. Winning mentality. All phrases that could describe an F1 driver, but speak to Voip Unlimited’s Mark Pillow and you’ll hear the same focus – this time, though, applied to creating a winning VoIP solution.
“I come from an aviation background,” he told PC Pro. “If it didn’t fly, people die. I take comms just as seriously.” This, he explains, is why he decided to create the company’s own technology platform rather than adapting what was already on the market, and why the company must continue to innovate.
It’s a motivation that’s driven Voip Unlimited to be a “silent dragon” in the industry up until now, having built up a reputation for quality and reliability over the past 12 years. It already provides the infrastructure for resellers of VoIP systems around the UK – but Mark believes it’s time for the silent dragon to make some noise. “Since launching Voip Exchange, our cloud platform, we’ve begun to unveil the brand behind the brains.”
Why should businesses choose his technology? Partly because it’s so quick and easy to use, but primarily because “it just works,” said Mark. “I’ve never been more confident in a network, platform or infrastructure than I am of Voip Unlimited’s. From day dot, we bought and built to perfect standards to future-proof the business’s reputation.”
It’s a reputation that attracted one of their Formula 1 clients, Force India F1 team, into the fold. “Formula 1’s requirements are specific and critical on a granular level, but businesses should be just as picky. Don’t settle for an off-theshelf product. You know your business and should find technology to enable you to succeed above all others in that space.”
There’s that winning mentality again. “We’ve learned from other people’s mistakes. When we started creating Voip Exchange, our cloud telphony system, we learned what to avoid to keep the costs down for businesses, what features clients really valued. We saw so many providers who white-labelled third-party solutions and lost power over its flexibility.”
So that’s the journey so far. What’s next? “We have to continue to build the most reliable comms products to enable flawless results. If you have an unreliable, domestic connection into your building then the whole thing falls down. That’s why we provide an end-to-end solution: there is nothing worse than one supplier blaming another when something isn’t working.” Just like an F1 team, you’re only as strong as your weakest link.