PC Pro

Star letter

- PC Pro editor-in-chief Tim Danton replies: Thanks Gavin – we’ll keep on trying our best!

When Barry Collins sits down to write a column, in the back of his mind he might have an image of where people are as they read it. At home, on the train or in a coffee shop perhaps? I bet “on the khazi in the Novotel at Tehran airport” is not on your list.

That unnecessar­ily graphic piece of detail aside, it was with a wry smile that I read Barry’s column regarding Google’s AI trying to sound human ( see issue 286, p25). The article I read immediatel­y prior to this was the one about SatoshiPay ( see issue 286, p22). Before the end of the opening sentence I thought, “I bet Barry wrote this”. My eyes jumped to the end of the article and – sure enough – he did.

As a very long-term subscriber to PC Pro, I can generally tell who the author of a piece is. Each human has their own stylistic fingerprin­t and I find it highly unlikely that this well ever be realistica­lly mimicked by an AI. AI may be able to take a set of stock market data for example, and turn it into a readable report, but it will never be the sort of prose people will pay to read. Nor will it ever be able to provide the human slant on a topic that other humans crave.

So long as you continue to produce quality articles that stand out from the clickbait nonsense that ruins most websites, actual journalist­s producing physical magazines will have a future. Gavin Hall

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