Aberfeldy, Dunkeld and Blairgowrie sites will shut doors within two years
important to our visitors and with our high footfall iCentres in Perth and Pitlochry, over 110 local information partners and our team of outreach staff travelling around the country, it means that there is always advice on what to see and do and where to go wherever people are.
“The information revolution is upon us and we look forward to telling more and more visitors all about Perthshire across all our different channels for many years to come.”
As part of this “information revolution”, VisitScotland plans to spend £10m a year on developing their digital offering, and hopes to increase its use of ‘pop-up’ information hubs at major events.
It will also increase its use of ‘Coo Vans’, which were introduced across Scotland this summer.
The vans travel across the country and provide tourist information and inspiration at events, visitor attractions and tourism hotspots.
John Swinney, SNP MSP for Perthshire North, said he welcomes the move by VisitScotland.
He said: “Visitors are changing the ways in which they obtain tourism information with a huge shift to digital technology. This clearly raises major challenges about the sustainability of a visitor information centre network.
“I welcome the decision to maintain Perth and Pitlochry as visitor information hubs and the willingness of VisitScotland to work with our excellent tourism businesses and organisations in Dunkeld and Birnam, Blairgowrie and Aberfeldy to ensure there is wide availability of local tourism information.
“Partnerships between VisitScotland and local businesses have been very successful in ensuring availability of information and I look forward to working with local businesses and tourism associations to support this process at local level.”
This is extremely disappointing for everyone involved in the tourism industry in Perth and Kinross