Crieff life is captured through the film lens Short videos to promote Strathearn
A Perthshire town is to enjoy a small taste of Hollywood.
Crieff Succeeds Business Improvement District (BID) – a group tasked with supporting economic development in the town – has appointed locally-based Johnston Media, Morrocco Media and Airborne Lens to shoot short films promoting the area.
The footage which will be used online to drive visitors to the town via social media channels.
The trio will be filming in around 20 local business locations, including the Crieff Food Company, Delivino, JL Gill, Pretoria Bar, Campbell’s Bakery, Wilde Thyme, Knock Castle Hotel and Spa, Yann’s at Glenearn House, the Tower Gastro Pub and Studio Apartments, The Quaich, the Square Bar and Kitchen, Gordon and Durward, Crieff Hydro and the Famous Grouse Experience.
The first batch of films aims to showcase the town as a destination for discerning food lovers, while a second series of videos will highlight Crieff as the ‘destination of choice’ for outdoor enthusiasts seeking adrenaline-pumping adventure.
The video project is part of Crieff Succeeds BID’s marketing plan to promote the town to the short-stay tourism market in the central belt and the north-east of England - a £44,000 project that is partly financed by VisitScotland’s Growth Fund.
Blogs, press trips and social media will also help to raise awareness of Crieff, which lies within 90 minutes’ drive of 90 per cent of the Scottish population.
A new website, www.visitcrieff. scot, has so far netted 50,000 views since its launch earlier this year, the Visit Crieff Facebook more than 300,000 and the Twitter page more than 1.6 million people in the last three months alone.
Neil Combe, manager of Crieff Succeeds BID, said: “These films will be an enormous asset to our ‘Taste The Adventure’ marketing campaign by spreading the word that Crieff is a new and exciting destination for both food lovers and outdoor enthusiasts alike.
“I am confident that this film project will capture our vibrant business community in the best light and I can’t wait to see the
VisitScotland’s Jim Clarkson and Crieff BID’s Neil Combe in the town’s James Square finished results.”
Jim Clarkson, regional partnerships director at VisitScotland, said: “Partnership and collaboration is at the heart of Scottish tourism and VisitScotland works with local industry to develop and deliver initiatives that grow the visitor economy.
“We are delighted, therefore, to support Crieff Succeeds BID’s exciting new campaign through the VisitScotland Growth Fund.
“The town has a huge amount to offer visitors and it is great to see so many tourism businesses coming together to inspire more people to experience Crieff.”