Swap urged as gift card gets upgrade
Perth and Kinross Council has invested in an upgrade for the award-winning Perth Gift Card which will see the long-standing local currency programme deliver online sales opportunities for local business.
Launched earlier this month, the new cards will allow recipients to spend online and in store with over 90 independent businesses and visitor attractions.
In doing so, it could release a potential £41,000 that is currently underspent on live cards.
The decision to upgrade the Perth programme to include an online option has been brought forward following the devastating impact of lockdown on local retail.
And in order to provide a muchneeded boost pre-opening on April 26, PKC has launched a campaign to encourage anyone in possession of an old card, to swap it for a new card.
Subsidised by PKC to allow businesses to participate for free, as well as offering online buying opportunities, the new upgrade will also provide existing card holders with an additional 12-month redemption period.
Emily Queen, city and town centre management officer for PKC, said:“The upcoming campaign will encourage these card holders to swap old for new, giving them the ability to spend online or in store and offering a fresh 12-month window of opportunity to spend.”
Perth Festival of the Arts has joined the list of organisations accepting the card. Helen MacKinnon, Perth Festival of the Arts administrator, said:“More than ever before the business and arts communities need to find creative ways to support one another and the communities we serve. This presented a perfect opportunity to make that happen.”
To swap an existing Perth Card for a new online enabled one with a new 12 month redemption period, see perthcity.co.uk