Hair stylists poised to sort out bad hair days of lockdown
Salons ready for a rush as they reopen their doors once more
PEOPLE desperate to get their lockdown hair disasters transformed into chic Christmas cuts are preparing to flood hairdressers when they reopen.
Among the salons reopening this week is Jess Davey’s outfit, The Parlour in Milton, Portsmouth, reopening its doors for the first time in four weeks.
It’s set to open to a fullybooked December schedule offering colour makeovers, helping the many who want to correct their home-made hair colour disasters.
Jess is a dab hand at fixing DIY disasters after helping one customer who tur ned her blonde hair dark green by using the wrong products in the first lockdown. Jess was able to transfor m the hair back into a beautiful on-trend wave of colour.
Jess, who opened The Parlour three years ago, said lockdown has inspired new hair trends, such as the blonde bang – a bleached front piece and t he root dragdown, where dark roots can be l eft to grow for a longer time between salon visits.
She said: ‘Because of the current situation, people are going to be having things that are low maintenance.
‘Time is really important and even with my own hair I have gone for a root dragdown to save time.’
The salon has four staff, including two e mployees and two freelancers, and is currently fully booked until January 4.
Due to Covid-19 restrictions the salon has 50 per cent capacity with only three customers in at a time instead of the usual six.
During the first lockdown, the business was able to keep going due to furlough pay and gover nment grants.
Furlough pay also helped the salon during November, but there was no extra funding available so Jess is now concer ned for the long ter m future of the business:
She said: ‘ Next year will be really dif ficult… If things don’t i mprove, we may have to up our prices slightly or even let someone go.’
Since customers are also feeling the pinch at present, Jess has started of fering lower price alter natives such as a half head of highlights, saving £30.
Next year looks promising for The Parlour, which has been nominated for Salon of the Year at the English Hair & Beauty Awards 2021 and customers can join the waiting list for a Christmas appointment.
Salons can reopen on Wednesday, but The Parlour reopens on Thursday.
Time is important and even with my own hair, I have gone for a root dragdown