Tesco’s No Naughty List voted top festive advert
Christmas adverts are just as festive as Christmas films, so much so 87 per cent of Brits said Christmas adverts are an essential part of the holidays, and 85 per cent agreed seeing a Christmas TV campaign makes them feel instantly more festive.
But, which is the best one? Leeds channel marketing agency Boutique has surveyed the nation and analysed the data of 16 popular TV ads to reveal which is the best of the year.
Tesco’s ‘No Naughty
List’ Christmas ad has been crowned the nation’s favourite. Humour shines through and its music had the most Spotify plays out of all the adverts analysed and was the second highest Shazamed track too.
Furthermore, Tesco’s advert came fifth highest in the social listening rankings, scoring an average positive reaction of 43 per cent. Finally, to seal the deal, it came joint first in the public survey, with 15 per cent of Brits voting for it as their favourite Christmas ad of 2020.
It was closely followed by Matalan’s ‘It’s A Matalan Christmas’ with John Lewis’ ‘Give A Little More’ taking bronze.
At the bottom end of the table is Pepsi’s ‘Refresh Your Christmas’ campaign which ranked lowest based on the study criteria.
The music played on the Pepsi advert only registered 500 Shazams and the track was not on Spotify to register any plays. On top of that, it only scored an average positive social media response of 34 per cent and received no survey votes. With music a key feature in any festive TV advert, Matalan’s commercial used Clean Bandit and Jess Glynne’s ‘Real Love,’ which was the most searched for track with 2,038,000+ Shazams1.
However, Tesco’s campaign flew ahead on the Spotify plays as it used Britney Spears’ classic Oops I Did It Again, which has a whopping 333,293,700+ streams2 and was the most popular track.
Barbour, DFS and Lidl didn’t register any Shazams or Spotify plays as the music used on its ads are original compositions that haven’t been released.
Social media listening revealed the John Lewis advert had the most positive responses across channels such as Instagram, with more than half (58%) of people talking about it favourably.
There is no mention of M&S Christmas or Sainsbury’s Gravy Song.
Simon Bollon, managing director at Boutique, said “It’s been a strange year for many, but seeing the Christmas adverts across the festive period provides some heartwarming familiarity and a real sense of normality.
“From analysing Spotify stats to studying social media data, we wanted to see which ads we’ve interacted with the most and are the nation’s favourite. Festive TV adverts are a trigger to get you excited about Christmas.”
The top 16 were ... 1 Tesco – No Naughty List 2 Matalan – It’s a Matalan Christmas
3 Waitrose/John Lewis – Give a Little More
4 Aldi – Kevin the Carrot 5 Asda – That’s an Asda Price Christmas
6 TK Maxx – The Lil’ Goat 7 McDonalds – Inner
Child
8 Argos – An Evening With Abracadaisy and the Incredible Lucy
9 Disney – From Our Family to Yours
10 Amazon – The Show Must Go On
11 Coca-Cola – Christmas Ad
12 O2 – Unwrap the Magic of Christmas
13 Lidl – Big on a Christmas You Can Believe In
14 DFS – Cosy Christmas – Wallace and Gromit
15 Barbour – Father Christmas to the Rescue
16 Pepsi – Refresh Your Christmas