Stella set to tip pub staff £500,000

ONE of the UK’s biggest beer brands is set to add £1 to bar staff tips for every pint of Stella Artois sold when pubs reopen this month.

The brewer will give out £500,000 in tips to hospitality staff in pubs across the UK.

Pubs can apply to sign up to the month-long Stella Tips campaign, which will launch on April 12 when pubs are set to resume outdoor service.

The firm predicts that more than 12,000 bar staff could benefit from the campaign.

Emma McClarkin, chief executive of the British Beer & Pub Association, said:

‘We welcome this campaign by Stella Artois and others within the brewing and pub community who work towards supporting pub staff.

‘We’ve all missed the great British pub and want to support its reopening and recovery.

‘As we start to enjoy a pint in the beer garden once more, it’s important to recognise the pub staff who’ll do a great job of looking after us.’

The campaign has already attracted some famous publicans as backers, including Jodie Kidd, landladly of the The Half Moon Inn in the South Downs, and James Blunt, landlord of The Fox & Pheasant in London.

Ali Humphrey, European marketing director of Stella Artois, said: ‘We want to put tipping back on the agenda, so we’re proud to be working with our largest beer brand, Stella Artois, to launch Stella Tips as our way of showing gratitude to those behind the bar.

‘When the pubs re-open we’ll be raising a Stella, and a tip, to those who make the return of the hospitality industry possible.’