How pets can keep calm and carry on into 2022
An animal expert has teamed up with music app ROXi to curate a timely calming music channel for frightened pets. Pop legend Ed Sheeran will help prevent the nation’s dogs from hitting the “woof ” amid terrifyingly loud firework displays on New Year’s Eve.
This came after one of the singer-songwriter’s smash hits was picked for a pet-calming music video channel.
Sheeran’s Perfect features on the 175-minute loop, along with other songs by the likes of Norah Jones, Billie Eilish, Ronan Keating and Taylor Swift.
The two separate channels were developed by the free music app in collaboration with top UK pet behaviour specialist Professor Peter Neville.
The playlist for pups consists mainly of music videos by female vocalists.
Pure Shores by All Saints and Norah Jones’s Don’t Know Why both feature lush green pastures and running water.
It also contains Feel by ROXi backer Robbie Williams, the music video featuring the Stoke superstar on horseback in a stunning mountain range.
That visual, coupled with his gentle lilting voice. will distract a worried dog, grab their attention and relax them during noisy firework displays as we enter 2022.
Sade’s 1992 classic No Ordinary Love is also featured. The music video shows the singer as a mermaid underwater among walls of coral reef and swaying marine shrubs.
Sheeran’s track made it onto ROXi’s New Year’s Eve: Destress
Your Dog channel due to his gentle voice as well as the song’s slow calming melody.
ROXi chief executive Rob Lewis said: “New Year’s Eve can really take its toll on our poor pets.
“The sound of fireworks with the sky lit up can really rattle them.
“Interestingly, our research found that one in four owners try to calm their pets by leaving music on.
“But this year, we’re urging owners to up the ante by tuning into music videos for their pets to watch on TV as a welcome distraction from what’s outside the window.”
Pet behaviourist Prof Neville said: “All of these songs may keep your pets calm, either by the soothing effects of the melody or calming visuals of the video, or both.”