Experts with designs on your 2022 wallpapering
Turning Japanese and biophilic designs, up-cycling, kids’ icons and stripes nouveau
Creative wallpaper designs and something that little bit different are what Hovia UK are all about. The team creates wallpaper and are big design fanatics. They are also design show frequenters, avid Pinterest analysts and trend followers.
Throughout their industry research for 2022 and beyond, it’s become clear that macro trends are no longer coming and going. Instead, they are evolving.
Hovia will be releasing new wallpaper collections throughout the year that align with the most important trend evolutions that you’ll be seeing everywhere.
Here are the top upwards trends the team have their eyes on for 2022 and onwards ...
1 Up-cycled design
Demand for sustainable design continues, and crafting and upcycling is on the uprise - lead by TikTok and Pinterest with crazes such as rug making, embroidery, furniture hacks and upcycles, and vegetable dip dyes.
In an upcoming collection, Hovia will be reusing paper offcuts to create some crafty mural designs. As well as continuing efforts to become carbon negative and make all of products and processes even more sustainable
2 Japanese influence continued
Japanese style will continue to trend and evolve with the influences of Japandi, Konmari, the Tokyo Olympics and anime pushing its growth.
Hovia designer and trend researcher Lauren said: “One of the upcoming projects features a Japanese craft called suminagashi. Suminagashi means floating ink and it is the Japanese art of marbling.
“We’ve been experimenting with Japanese design styles a lot this year, particularly inspired by zen wellness. We plan to continue exploring Japanese techniques and icons in 2022.”
3 Shape and form
Designer and data analyst Jess said: “The trend of abstract cut-out design has changed and morphed quite a bit since its take off in popularity a few years ago. We are seeing creators experiment with different materials now, such as wood, paint, canvas, and weaving. Over time this trend has evolved from a digital style to more tactile designs with focus on textures and textiles.”
4 Biophilic design
Soft, light botanicals are always trending in some way. There is a huge market for botanical products, especially in interiors and print. Delicate drawings and watercolour paintings of botanical studies look popular for 2022.
This trend runs alongside the ‘Cottagecore’ takeover this year. However, instead of heavy florals, the biophilic trend focuses mainly on minimal green foliage elements with lots of breathing space.
Hovia says plants and industrial textures will be invading our interior spaces.
5 Stripes nouveau
Stripes are always in vogue. This design trend will evolve to celebrate iconic French design - including Breton stripes and Gingham patterns.
Head of design Catherine said: “This is an early stage trend prediction, as we expect the influence of the next Olympic Games to start to trend within interiors.”
6 Kids’ icons
Designer and artwork creator Tori describes the top emerging kids trends Hovia has identified for their upcoming wallpaper collections.
The Forager. Kids rooms full of nature’s colours, veggies, natural materials, mushrooms and forest floor finds.
She said: “Space themes with classic motifs like stars and moons will be big in nursery spaces.”