THE PC LIVE STAGE
Where the love of old motors is firmly in the spotlights
Every time we plan a new issue we try to cover as many eras and cars as possible. It is impossible to please everyone but we always give it our best shot.
We also think about what impression the magazine will give to someone new to the hobby. Capturing new enthusiasts isn’t just important for the magazine – it is essential for everyone. I hope we are doing our bit.
With the Practical Classics Classic Car & Restoration Show, our Skillshack videos, last year’s Top 100 Classics reader vote and the Britain’s Favourite Classic Café competition, we are trying hard to get classics into the public consciousness. If these efforts only get a few hundred people to start thinking about owning an older car, then hurrah! Because new people coming into the hobby are valuable – we need to welcome them and make sure they stick around.
The Federation of British Historic Vehicle Clubs’ Drive-it Day’ (April 23 this year – visit fbhvc.co.uk for info) is another brilliant bit of marketing in our communal Classic Car Outreach programme. But… and you knew there would be a but – why not call it National Classic Car Day? Whenever I hear ‘Drive-it Day’ mentioned in the media it needs an explanation of exactly what it is. If it were rebranded as National Classic Car Day then everyone would know exactly what was on the cards. It is still a marvellous celebration however, when Britain’s biggest national heritage asset (that’s all of us) mobilises for the love of old motors. See you out there.