Brows that wow

Bold, de­fined brows will trans­form your face and knock off years, too

Prima (UK) - - Welcome -

Go bold or go home, say the ex­perts

We live in the age of the ‘bold brow’ – it’s thick, arched and groomed us­ing a range of gels, waves and pen­cils. And it seems that ev­ery­one from ac­tresses to the Duchess of Cam­bridge has brows that make as much of a state­ment as their hair and clothes. Here’s how to style yours...


For those of us over 30 who grew up ei­ther ig­nor­ing ours or pluck­ing them into thin tad­poles, this brow rev­o­lu­tion can feel daunt­ing. But it’s worth em­brac­ing, be­cause a bold brow is a great anti-ager. ‘I think we un­der­es­ti­mate the huge trans­for­ma­tive im­pact that a fuller-look­ing brow has,’ says Lisa Pot­ter-dixon, Ben­e­fit’s head make-up artist and brow ex­pert. ‘It adds a youth­ful ap­pear­ance to your face in a way that wear­ing a bright lip­stick just can’t com­pete with.’


Tak­ing the leap is best un­der­taken in baby steps. It’s def­i­nitely not a look to try on a Mon­day morn­ing when you’re run­ning late. To be­gin with, make-up artist Lee Py­croft sug­gests sim­ply ex­per­i­ment­ing with an eye­brow pen­cil. We like Defin­ing Pen­cils (£15 each, Sha­vata). ‘You’re try­ing to en­hance what you have nat­u­rally, but sharpen and thicken it, too,’ says Lee. ‘Build up the in­ten­sity of the colour and shape grad­u­ally, as it may take time to ad­just to see­ing your­self with a bolder brow.’


Al­ter­na­tively, have a ses­sion with your lo­cal brow ther­a­pist. We rec­om­mend those at Sha­vata in House of Fraser (from £18), be­cause they’ll work with your in­di­vid­ual face shape and brow struc­ture to get the best re­sults. Ben­e­fit also of­fer brow styling treat­ments (from £11.50).


If over-pluck­ing or age has left you with no brows, try Hi Brow Ex­pert (from £35, Lash Per­fect). Our tester was shocked – in a good way – at the dif­fer­ence the ser­vice made. The pro­fes­sion­ally ap­plied semi-per­ma­nent tinted gel for­mula is put di­rectly on the skin and ad­heres to in­di­vid­ual hairs, re­build­ing shape, vol­ume and thick­ness. It takes around 30 min­utes, and is wa­ter­proof for up to three weeks. Long enough, we think, to not only get used to, but to learn to love what a bolder brow could do for you.


Have you heard of mi­cro-blad­ing? There’s a real beauty buzz around this new semi-per­ma­nent make-up tech­nique, as it looks more nat­u­ral than pre­vi­ous tat­too­ing meth­ods. It in­volves a trained technician us­ing a wand con­tain­ing tiny mi­crob­lades that em­broi­der tiny strokes of pig­ment on to the brow one by one to mimic the ef­fect of real hair. It’s pricey (from £250 up­wards), but worth it if you have thin brows or none at all, and it does last 12-18 months be­fore a re­fresh is needed. If you’re think­ing of mak­ing the in­vest­ment, we ad­vise you to do your re­search and get trusted rec­om­men­da­tions.

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