Gok’s style tips for Prima readers

1 You have to have a relationship with your body. It doesn’t necessarily have to be a great relationship, or even one that’s based on love. But it has to be an accepting relationship.

2 Take a good, long look at your reflection in the mirror, and work out the pros and cons of your body. If I ask women, ‘What do you love about your body?’ they might give me two things. And if I say, ‘What do you hate?’ I get a list for a year! It’s okay to hate your bum and your legs, but maybe you have great boobs. If so, celebrate that and work on your top half first. It’s a way to build your confidence and to help you accept the things you don’t like so much.

3 Commit to your own sense of style. Nobody has the right to tell you what is best for you. What we like to wear and what we feel good in is as subjective as how we view a painting or a film. When you’ve found your sense of style, embrace it and work it to the max.

4 Do your research. Read magazines for inspiration, then cut out any images you like and put them in a folder. You can even make mood boards for yourself – anything that builds a picture of the look you want for yourself and how you are going to achieve it.

5 Don’t fall into the tracky bottoms trap… no matter how comfy they are! Once you’ve worked out your sense of style, make the effort to dress accordingly.

It’s possible to feel both comfortable and good about yourself at the same time. If you make the effort on a daily basis, it won’t be long before your confidence soars.

6 Don’t waste time in shops that don’t reflect your style. Be aware that Zara and Topshop, for example, are not the same thing and your style might be much more one than the other. Know where you are heading before you leave the house and make a beeline for it.