My beauty secrets

She launched her own make-up range, aged 65, after getting fed up of older women being ignored by the beauty industry. Here, Tricia shares her tips

Look Fabulous Forever founder Tricia Cusden shares her product tips

SCREEN QUEEN

When I first had the idea to create Look Fabulous Forever, I didn’t think it would be possible to sell via Youtube, but within months of launching the channel, I was getting demand online. The business went from me selling to people at parties to being an online brand with orders from all over the world.

HIGH-STREET TREATS

Soap & Glory Flake

Away, £8, is a fantastic exfoliator for dry and scaly skin. In the evenings, I’ll have a bath, use the scrub and get straight into bed after my bath, so I need something moisturising that absorbs quickly such as Nivea Express Hydration 48 Hour Body Lotion, £3.99.

SUNNY ESCAPE

In summer, I go to my house in France.

I stay out of the sun but reach for

Garnier Ambre Solaire Self Tan Dry Face Mist, £8.49, if I look a bit pale.

EYE OPENER

I use a little wedge brush and dark blue eyeshadow on my lash line to create the illusion of thicker lashes. On crepey eyelids, powder eyeshadow is more flattering than gel and you get a smokier finish.

MY GREY HAIR ROUTINE

I have silvery, ashy highlights and use L’oréal Professionel Serie Expert Silver Shampoo, £12.90, which adds shine and keeps my hair in good condition. I follow that with

Aveda Color Conserve Conditioner, from £9.

FRESH IN FIVE

With older complexions, the most important thing is to restore colour and definition in your skin. If I’ve only got five minutes, I’ll use the Look Fabulous Forever Light Look Beauty Balm, £30, for an instant pick-meup and then a bit of Look Fabulous Forever Real Radiance Blush in Rosy Glow, £19. I’ll shape and define my brows to frame my face and eyes, apply black mascara and finish with lipstick.

I WISH I’D INVENTED

YSL Touche Éclat

Illuminating Pen, £27. Apparently one is sold every 10 seconds. It’s brilliant on cheekbones.