Sec­tional tim­ing

Will Duff Gor­don, CEO of To­tal Per­for­mance Data, talks to Rac­ing Ahead

Racing Ahead - - CONTENTS -

How GPS anal­y­sis is the fu­ture of rac­ing

Our aim has al­ways been to com­bine our pas­sion for rac­ing with our tech­ni­cal know-how to cre­ate an ex­pe­ri­ence that im­proves the sport for book­mak­ers, race­courses, own­ers, train­ers, fans and pun­ters.

I have been an avid rac­ing fan and race­horse owner for many years. When I served on the ROA (Race­horse Own­ers As­so­ci­a­tion) Coun­cil,I was their youngest ever mem­ber.See­ing rac­ing through new eyes,plus my pro­fes­sional back­ground in a mar­ket data firm, led me to de­velop an idea to up­date the sport through in-run­ning data. With new tech­nol­ogy and sta­tis­tics the ap­peal of rac­ing would widen and new bet­ting prod­ucts would help to bring it to a new gen­er­a­tion.

We started off with a small team pas­sion­ate about horse rac­ing, all on the same wave­length: that rac­ing was ready for a data rev­o­lu­tion. With other sports treated to in­creas­ingly avail­able and ac­cu­rate in-play data, it was clear that rac­ing was los­ing ground.


Put sim­ply, we use the lat­est Global Nav­i­ga­tion Satel­lite Sys­tem (GNSS/GPS) tech­nol­ogy, fit­ting our own track­ers into the horses’ sad­dle­cloths, to de­liver re­al­time po­si­tion­ing co­or­di­nates dur­ing races.

Our high-speed trans­mis­sion en­ables our cus­tom al­go­rithm to de­rive ev­ery­thing from sec­tional times, field or­der, race pace and dis­tance, which is then streamed di­rectly to broad­cast­ers and book­mak­ers. Our data pro­vides the plat­form which al­lows our cus­tomers to cre­ate in­ter­ac­tive ex­pe­ri­ences and new bet­ting prod­ucts.

Dig­ging into the data…

Our data dis­played on At­TheR­ is ar­ranged by horse and by race,so pun­ters study­ing the form will have likely come across the odd sec­tional time to get a grasp of a horse’s per­for­mance. Maybe that has shaped their bet­ting judge­ment too?

As an ex­am­ple, how about a look into how grand old ser­vant Grendisar has per­formed at Ling­field Park over the years (be­low).

Judg­ing by his sec­tion­als, he seems to en­joy a bit of pace early on. Three of his three fastest 1-2 fur­long sec­tional times were recorded when go­ing on to win the 2016 All-Weather Cham­pi­onships Fi­nal and Win­ter Derby and a sec­ond in the Win­ter Derby Trial.

TPD have a trea­sure trove of back his­tory, com­pris­ing nearly 25,000 horses’runs. Data like this is of value to book­mak­ers and pun­ters alike,as well as train­ers, jock­eys and own­ers who have shown a great in­ter­est, sug­gest­ing that these tools could play a big part in race prepa­ra­tion.

Bet­ting on horse rac­ing needs to keep up with the pace…

For the op­er­a­tors,it’s all about mak­ing the best bet­ting prod­uct avail­able to the cus­tomer. Just as in-play bet­ting in foot­ball, where ev­ery goal, foul or book­ing can al­ter the odds, our tech­nol­ogy is be­ing in­te­grated into rac­ing to cre­ate in-play bet­ting odds as ev­ery fur­long passes.

We are at the heart of mod­ernising bet­ting on the race with a prod­uct that pro­vides all the data needed to ac­cu­rately trade in-run­ning. Rac­ing has never been able to of­fer in-race odds,based on real po­si­tion­ing data, un­til now.

With pos­i­tive feed­back com­ing from all the key stake­hold­ers, we have 40% of UK rac­ing avail­able, and we have grown in­ter­na­tion­ally with a re­cent deal in South Amer­ica.

The fu­ture forTPD…

We are cur­rently in a key year for the rac­ing in­dus­try, both as a sport and for book­mak­ers. Rac­ing is un­der in­creas­ing com­pe­ti­tion from other sports and bet­ting on rac­ing is go­ing to need to do all it can to of­fer pun­ters a more en­gag­ing, en­ter­tain­ing and in­for­ma­tive ex­pe­ri­ence. We be­lieve data, and in-race bet­ting, will be vi­tal to this.

Dur­ing the re­main­der of this year, I ex­pect to see the lead­ing sports­books and sup­pli­ers get­ting in­volved with our in-race data to cre­ate in­no­va­tive new prod­ucts that will help rac­ing to re­main a driv­ing force of the bet­ting in­dus­try.

Ul­ti­mately, we feel our tech­nol­ogy fits at the very heart of horse rac­ing growth and we want to see a wider au­di­ence ben­e­fit­ing from it and en­joy­ing rac­ing for years to come.


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