Rail (UK)

JUDGES’ COMMENTS

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While Transport Focus strongly believes, based on insight work, that passengers will usually prefer to be kept on a train rather than a bus replacemen­t service, this is not always possible.

In 2017, the Wirral Loop line needed to be shut for six months for maintenanc­e and improvemen­t work. The line links Birkenhead and the Wirral with Liverpool via a tunnel under the Mersey. The rail link is one of only three ways to cross the Mersey in Liverpool itself – the others being the Mersey Ferry and the Mersey Tunnels. Merseyrail and its partners were worried passengers might leave and not come back.

It was an excellent-quality entry and presentati­on. The pre-planning and early advice to passengers of the proposed closure through numerous media campaigns ensured passengers were well-informed before the closure.

There was an amazing level of passenger focus, a continuous stream of feedback during the bus replacemen­t operation, superb partnershi­p with Arriva Buses (including the purchase of new buses and the fitting out of a ‘bike bus’), great eye-grabbing (Liverpool-themed) informatio­n, and a very high rate of people returning to the service when the service through the rail tunnel came back into use.

There was also a high degree of customer care, demonstrat­ed by extra agency staff drafted in to deliver wellresour­ced guidance and advice for passengers at the rail and bus transfer, enhanced by the number of ‘add-ons’ such as free food ( bacon rolls!) in cold weather and umbrellas when it rained.

This project demonstrat­ed excellence in planning, execution and delivery. It has set the benchmark for all future major infrastruc­ture works.

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