LIQUID GOLD

Almost three decades on from creating an industry first, Elizabeth Arden is introducing a new generation of Ceramide Capsules for fresher, firmer-looking skin, and to reduce the appearance of fine lines and wrinkles

It was a big year, 1990. Not only was it the beginning of the last decade of the millennium, it was also the year that saw ceramide technology change the beauty landscape forever, courtesy of Elizabeth Arden Ceramide Capsules. An industry first, these single-dose pods of strengthening serum promised to help skin look firmer, healthier and smoother by supporting its natural renewal process. The magic ingredient? Bio-engineered and skin-identical ceramides, able to replenish the skin’s own levels of naturally-occurring lipids, which inevitably deplete over time, but are essential for keeping the skin’s protective barrier function intact.

Cut to today, and Elizabeth Arden has created Advanced Ceramide Capsules Daily Youth Restoring Serum, a new generation of capsules containing a dermatologically-tested formula that delivers triple the anti-ageing power, that supports natural collagen supplies for a firmer look, and is clinically proven to take up to 10 years off the appearance of the skin. Enhanced Ceramide Lipid Complex (ECLX) combines ceramides 1, 3 and 6 to strengthen and firm the skin, create a barrier against moisture loss and exfoliate the surface for a fresher, smoother look. Sea fennel extract boosts luminosity by boosting cell renewal, while botanical lipids and nourishing omegas improve elasticity. A vitamin A derivative (retinyl palmitate) supports the skin’s collagen supplies for a firmer look, and improves clarity for a more even-toned appearance.

“Ceramide technology has been proven to support the skin. These revolutionary capsules are ideal for travel and to use during the day. They’re perfect to pat on over makeup for a post-lunch hit of hydration” Annabel Meggeson, beauty director, Red